Licensing Roundup in Gifts & Decorative Accessories


Licensing Roundup: October 20

By Staff -- Gifts & Decorative Accessories, 10/20/2008 1:17:00 PM

T.S.B. & Co., Corona , CA , entered into 13 new license agreements over the past two quarters on behalf the artists it represents. The new licensed products will be available in 2009 through specialty and mass market retailers. Aléce licenses granted include Bradford Exchange ceramic collectibles, Brownlow Gifts ceramic plaques, Leanin’ Tree greeting cards and magnets and Note Marks bookmarks. Sapna licenses granted include Chesta Corporation/Galway decorative flags, Lifetime Brands dinnerware and servingware, and Pure Country Weavers tapestries and throws. Denise Sullivan licenses granted include Pure Country Weavers tapestries and throws, Young’s Inc. wooden wall plaques, J & M Home Fashions kitchen textiles and Evergreen Enterprises garden flags and home décor, and Studio 139 Designs licenses granted include Lifetime Brands dinnerware and servingware.

T.S.B. & Co. artists get 16 new licenses


Five artists to see new products based on their work.

– Kids Today, 6/15/2009

CORONA, Ca. – T.S.B. & Company has entered into 16 new license agreements in the past two quarters on behalf of its artists, bringing its current list of licensees to more than 40. Three new agreements have been signed for Alece Birnbach, three for Sapna, five for Denise Sullivan and five for Studio 139 Designs, for a variety of new products. The new lines will be available through mass market and specialty retailers nationwide.

Birnbach’s art has long been known for its fun, fluid style with an emphasis on whimsy. Her lively, humorous images bring fantasy and everyday life together – giving old-style glamour a fresh, up-to-date twist. She combines elegance with a sense of humor by creating a fun and often quirky visual narrative. The new licenses include wall décor for Intercontinental Art; paper plates and napkins for Creative Converting; and door mats for Woods International.

Sapna’s art captures the essence of vivacious spirit, which transports you to another time and place – a memory from childhood, an exotic destination, or the warmth of family and friends. Already with over 100 products showcasing Sapna’s designs, new licenses include hooked rugs for Homecomfort; decorative rugs for Homefires; and melamine tableware for Precidio.

Sullivan uses her graphic design skills and fine art training to create modern, contemporary and inspirational artwork. Her licenses include inspiration gifts for Stony Creek/Koinonia, as well as for Autom/Gifts of Faith; kitchen textiles for Franco Manufacturing Co.; bath accessories for Saturday Knight Ltd.; and boxed note cards and seasonal greeting cards for Sellers Publishing.

Studio 139 Designs is an innovative design group focused on creating fresh, new designs for the greeting card, stationery, home décor and craft industries. Designs range from fun and whimsical with a touch of humor to elaborately elegant. Studio 139 Designs creates fully-developed collections coordinating numerous patterns, borders, backgrounds and icons, making their artwork ideal for a wide variety of products. New licenses include hooked rugs for Homecomfort; decorative rugs for Homefires; kitchen textiles for Franco Manufacturing Co.; door mats for Woods International; and garden flags for WinCraft.

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T.S.B. and Co. Update


The company represents four brands—Sapna, Alece Birnbach, Denise Sullivan and Studio 139 Designs—and is introducing two house brands at the Licensing International Expo: Two Smart Blondes created by Birnbach and Kidz Dreamzzz. And in a first for TSB, the two new brands will be linked with a children's charity.

Recently TSB & Co. has signed Franco for kitchen textiles for its Studio 139 brand and Denise Sullivan has signed a number of deals including Sellers Publishing for note cards, Creative Converting for paper plates and napkins and Stony Creek/Koinonia and Autom/Gifts of Faith for inspirational gift products.

Robert Kauffman Fabric has signed Studio 139, Sapna and Denise Sullivan for over-the-counter bulk fabric.

Alece's Touch of Class line also has signed with Creative Converting for plates and napkins.

TSB's product pipeline is strong with 20 potential projects in the works.

The company also is expanding existing deals. Saturday Knight Limited has added the Denise Sullivan New Flight Butterfly for bath accessories. ICA has signed Go Go Girl for canvas and wall décor. In 2008, ICA Home Décor, one of the leading manufactures of wall and home décor products, developed entire room ensembles around Sapna's themed artwork.

TSB's tentpole artists are generating buzz with new collections. Sapna is doing a holiday collection; Alece is launching a Touch of Sass; Denise Sullivan has two new collections called new Believer and City Dream; and Studio 139 Designs has Monkey Madness and Too Too Cute.

Lifetime Brands just signed a deal with TSB's Sapna brand to create six tabletop collections. Lifetime Brands also will produce a holiday collection from Studio 139 Designs.

Sapna has been featured widely at a number of retailers, including Target, Bed Bath and Beyond, JCPenney, Kohl's and Jo-Ann Stores, ranging from wall and home décor to bath products to craft and hobby supplies. Sapna has been available in Target for more than seven years. Over the past two years, Sapna has sold more juvenile artwork in Kohl's than any other juvenile artist. Sapna's collections have been picked up by Baby Depot, and Babies"R"Us is considering Sapna's baby collections.

At the Licensing International Expo, TSB is putting together a comprehensive brand book featuring about a dozen of its properties available for licensing.

TSB & Co. also provides consulting services to artists whether they are just getting started or are looking to expand and manufacturers looking to license work.

"We get calls constantly. There are lots of starving artists, and it's hard for them to promote their work, which is why we established a consultancy side to help artists," says Hacker.

TSB is keeping its eye on growing the business and attending trade shows so that they are well positioned when the economy starts to turn around. "As difficult as hard times can be, the marketplace and everyone in it will be stronger for those that do survive," says Hacker.

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13 New Deals for T.S.B. and Co. Artists


The fine art licensing firm T.S.B. & Company has inked thirteen new deals this quarter on behalf of the artists they represent. Alece Birnbach's work has been newly licensed to Bradford Exchange for ceramic collectibles, Brownlow Gifts for ceramic plaques, Leanin' Tree for greeting cards and magnets, PC Crafter for electronic clip art and Note Marks for bookmarks. The art of Spana/Kid Fun by Spana has been licensed to Chesta Corporation/Galway for decorative flags, Lifetime Brands for dinner and servingware and Pure Country Weavers for tapestries and throws.

Denise Sullivan's work will now adorn Evergreen Enterprises' garden flags and home décor, J&M Home Fashions' kitchen textiles, Young, Inc.'s wooden wall plaques and Pure Country Weavers' tapestries and throws. Also, Studio 139 Designs will now be featured on Lifetime Brands' dinner and servingware.