The Psychology behind Cycology

Cycology was established on Sydney's Northern Beaches in 2011 by husband & wife duo Michael & Sarina Tomchin. Michael has a business background & fulfills the role of managing director. Sarina is the artist/designer & competitive endurance athlete. Over 100 Triathlons, Duathlons, Ultra Trail Running (winner of the 6 Foot Track Ultra Marathon) Oxfam 100km, Ocean swimming, Adventure racing, Mountain Bike Endurance racing (Single speed) AND Road Cycling.  Cycology is a global business selling online to over 80 countries via 4 websites with orders fulfilled from warehouses in the USA, EU, UK and Australia.

CYCOLOGY began as a tee shirt brand - inspired by a love of cycling, the culture & lifestyle. It has since evolved into a performance clothing brand still inspired by that love and our passionate customers who participate on social media in choice of designs & products.

CYCOLOGY has an immense image library which continually expands, a dedicated customer base and a growing list of retail shops worldwide. All artwork is hand painted or hand drawn and draws from years of experience & time spent on bikes, running, swimming and adventuring.

The CYCOLOGY brand is famous for its art, the bright colors, design, humor & ethos which are distinctly Australian. Hundreds of customers love CYCOLOGY art so much they have had it tattooed…forever.  

Below is a small sampling of a larger library of artwork.